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PROJECTS
A curated collection of visual narratives — from editorial concepts to commercial campaigns. Each project explores the intersection of design, light, and emotion, capturing the essence of modern style through refined minimalism and intentional storytelling.
These collections represent an evolving dialogue between brand identity and human presence — where every image is crafted to evoke feeling, precision, and authenticity.
Sun, Sound & Southern Color (LuLu's - North Myrtle Beach, SC)
This brand campaign for Lulu’s Fun Food Music was designed to capture the unmistakable energy that defines the destination—where coastal color, live music, and laid-back Southern charm collide. Shot on location in North Myrtle Beach, the visuals lean into Lulu’s iconic pastel palette, sun-washed textures, and waterfront atmosphere to create imagery that feels playful, confident, and effortlessly inviting.
The campaign blends lifestyle fashion with environmental storytelling, using bold color harmony, relaxed poses, and warm natural light to reflect the “fun first” spirit of Lulu’s. Each frame was crafted for high-impact digital use across web, social, and promotional channels—positioning Lulu’s not just as a place to eat, but as a vibrant coastal experience where music, food, and personality come together.
The campaign blends lifestyle fashion with environmental storytelling, using bold color harmony, relaxed poses, and warm natural light to reflect the “fun first” spirit of Lulu’s. Each frame was crafted for high-impact digital use across web, social, and promotional channels—positioning Lulu’s not just as a place to eat, but as a vibrant coastal experience where music, food, and personality come together.
Denim, Unfiltered (Urban Princess Boutique - Spring 2026 Campaign)
Denim, Unfiltered is a bold expression of modern femininity—raw, confident, and unapologetically real. Shot in a clean, minimalist studio, the Spring 2026 campaign strips fashion back to its essentials, allowing denim to take center stage as both a statement and a staple.
This collection celebrates individuality through effortless silhouettes, worn-in textures, and natural movement. From relaxed denim layers to confident, body-aware styling, each look reflects the Urban Princess ethos: strength without armor, beauty without excess, and style rooted in authenticity.
Designed for women who lead with confidence and live without pretense, Denim, Unfiltered presents spring fashion that feels lived-in, expressive, and timeless—where attitude defines the look as much as the clothes themselves.
This collection celebrates individuality through effortless silhouettes, worn-in textures, and natural movement. From relaxed denim layers to confident, body-aware styling, each look reflects the Urban Princess ethos: strength without armor, beauty without excess, and style rooted in authenticity.
Designed for women who lead with confidence and live without pretense, Denim, Unfiltered presents spring fashion that feels lived-in, expressive, and timeless—where attitude defines the look as much as the clothes themselves.
Easy Luxury, Carolina Style
Easy Luxury, Carolina Style is a lifestyle-driven spec campaign capturing the understated elegance of everyday moments along the Carolina coast. Shot at Barefoot Landing in North Myrtle Beach, the project blends relaxed coastal energy with polished, modern styling—reflecting how luxury lives naturally in this environment rather than feeling staged or overproduced.
The imagery focuses on movement, light, and authenticity—sun-warmed textures, open-air spaces, and confident ease. Each frame is designed to feel aspirational yet attainable, showcasing how contemporary Carolina brands can live within real moments: a morning stroll, an afternoon pause, an evening glow.
This project is positioned for local and regional Carolina brands seeking lifestyle visuals that communicate refinement, approachability, and confidence—imagery that feels elevated without losing its sense of place. It’s luxury made effortless, rooted in the rhythm of coastal living.
The imagery focuses on movement, light, and authenticity—sun-warmed textures, open-air spaces, and confident ease. Each frame is designed to feel aspirational yet attainable, showcasing how contemporary Carolina brands can live within real moments: a morning stroll, an afternoon pause, an evening glow.
This project is positioned for local and regional Carolina brands seeking lifestyle visuals that communicate refinement, approachability, and confidence—imagery that feels elevated without losing its sense of place. It’s luxury made effortless, rooted in the rhythm of coastal living.
Elegance in Reserve (2026 Elana Collection — Winter Campaign)
Elegance in Reserve is a study in quiet confidence and intentional design. Set within a refined, textural interior, the Winter Campaign reveals a collection defined not by excess, but by restraint. Each silhouette is composed, deliberate, and grounded in timeless craftsmanship.
Structured tailoring meets soft movement, while rich fabrics and subtle embellishments invite a closer look. The subdued palette and sculptural lighting create an atmosphere of intimacy—allowing posture, texture, and presence to take center stage.
Designed for women who lead with composure rather than volume, Elegance in Reserve celebrates the power of understatement. It is elegance that doesn’t ask for attention—yet commands it effortlessly.
Structured tailoring meets soft movement, while rich fabrics and subtle embellishments invite a closer look. The subdued palette and sculptural lighting create an atmosphere of intimacy—allowing posture, texture, and presence to take center stage.
Designed for women who lead with composure rather than volume, Elegance in Reserve celebrates the power of understatement. It is elegance that doesn’t ask for attention—yet commands it effortlessly.
At the Table
This project captures the everyday rhythm of a neighborhood bistro in Philadelphia—where breakfast eases into lunch and conversation matters as much as what’s being served. From cappuccinos shared across the table to burgers enjoyed mid-laugh, the imagery focuses on genuine moments rather than posed scenes.
Shot using natural window light and a documentary-inspired approach, the photographs highlight connection, comfort, and the relaxed pace of daytime dining. The goal was to reflect how guests actually experience the space: casual, welcoming, and full of small moments worth lingering over.
The resulting visuals are designed for web and social use, positioning the bistro as a place people return to—not just for the food, but for how it feels to sit down and stay awhile.
Shot using natural window light and a documentary-inspired approach, the photographs highlight connection, comfort, and the relaxed pace of daytime dining. The goal was to reflect how guests actually experience the space: casual, welcoming, and full of small moments worth lingering over.
The resulting visuals are designed for web and social use, positioning the bistro as a place people return to—not just for the food, but for how it feels to sit down and stay awhile.
Let Love In
Beneath the golden autumn sun, Let Love In captures the quiet magnetism of city mornings — where style, caffeine, and self-expression meet. Shot against the textured walls and street-art mural outside Lilit’s Bakery, this series blends café culture with a New York-inspired edge.
The off-shoulder silhouette, monochrome palette, and play of shadow and light evoke confidence and calm — a visual love letter to modern femininity and urban rhythm.
The off-shoulder silhouette, monochrome palette, and play of shadow and light evoke confidence and calm — a visual love letter to modern femininity and urban rhythm.
Designed to Be Seen (The Haus of Paris)
This brand campaign for The Haus of Paris was developed to translate luxury fashion into striking digital storytelling. Shot for web and social media use, the visuals blend clean interiors with strong street aesthetics to create a cohesive, fashion-forward narrative. The imagery emphasizes movement, confidence, and the unmistakable identity of the brand in every frame.
Veiled Strings Album Cover - Hayley Ellison
Veiled Strings is a visual and musical meditation on intimacy, restraint, and emotional clarity. Set against a minimalist studio backdrop, the album cover pairs classical elegance with modern vulnerability—placing Hayley Ellison in quiet dialogue with her instrument.
The jeweled headpiece and richly textured gown evoke timeless artistry, while the guitar partially obscuring the face becomes both shield and symbol—suggesting stories held back, emotions revealed only through sound. Soft, sculpted light emphasizes skin, fabric, and wood grain, allowing texture to speak louder than spectacle.
This imagery mirrors the tone of the album itself: composed yet expressive, delicate yet deliberate. Veiled Strings invites the listener into a world where music is not performed outwardly, but felt inwardly—each note intentional, each silence meaningful.
The jeweled headpiece and richly textured gown evoke timeless artistry, while the guitar partially obscuring the face becomes both shield and symbol—suggesting stories held back, emotions revealed only through sound. Soft, sculpted light emphasizes skin, fabric, and wood grain, allowing texture to speak louder than spectacle.
This imagery mirrors the tone of the album itself: composed yet expressive, delicate yet deliberate. Veiled Strings invites the listener into a world where music is not performed outwardly, but felt inwardly—each note intentional, each silence meaningful.
Urban Solstice
In Urban Solstice, leather and denim define the season’s contrast — luxury meeting resilience in a palette of warm neutrals and textured finishes. Each look fuses structure with softness, layering strength and allure through modern silhouettes and tactile detail. Set against an industrial-inspired interior, the collection reimagines fall and winter fashion as a study in attitude, refinement, and urban rhythm.
Where the Table Comes Alive
This image set captures the social heartbeat of a New York City restaurant—the moments that happen between courses, laughter shared across the table, spontaneous toasts, and the easy warmth of being present with people you enjoy. Rather than staged dining scenes, the focus is on genuine interaction: friends leaning in, servers engaging naturally, and the atmosphere that turns a meal into an experience.
Shot with a documentary-inspired approach and natural, flattering light, the imagery reflects the restaurant as a place of connection and energy. These visuals were created specifically for web and social campaigns, helping the brand communicate authenticity, approachability, and the kind of environment guests want to return to—and share.
The result is lifestyle-driven hospitality imagery designed to feel modern, inviting, and unmistakably human.
Shot with a documentary-inspired approach and natural, flattering light, the imagery reflects the restaurant as a place of connection and energy. These visuals were created specifically for web and social campaigns, helping the brand communicate authenticity, approachability, and the kind of environment guests want to return to—and share.
The result is lifestyle-driven hospitality imagery designed to feel modern, inviting, and unmistakably human.
Shade Theory
A study in confidence, attitude, and reflection. Shade Theory explores how eyewear shapes identity — not just as an accessory, but as armor, expression, and energy. Set against the textures of the city, the series fuses street edge with effortless glamour, turning light and lens into tools of transformation. Every frame becomes a statement; every glance, a theory in motion.
Midnight Avenue
A cinematic night study in light, texture, and elegance. Midnight Avenue captures the quiet pulse of city streets after dark—where style meets stillness and confidence finds its glow beneath the streetlights. Velvet tones and sequin reflections blend into a symphony of color and atmosphere, revealing strength and allure in every gesture.
Shot entirely on location, this series contrasts deep jewel tones and soft neons, highlighting how urban light can sculpt and refine form. It’s a celebration of movement, femininity, and the artistry of light in motion.
Shot entirely on location, this series contrasts deep jewel tones and soft neons, highlighting how urban light can sculpt and refine form. It’s a celebration of movement, femininity, and the artistry of light in motion.
2021 Dreamy Magazine Swimsuit Portfolio Collection
An exclusive issue dedicated entirely to my work, The 2021 Dreamy Magazine Swimsuit Portfolio Collection marked a defining moment in my creative journey.
The series captures the intersection of light, form, and emotion — where editorial sophistication meets the natural confidence of the human form. Shot across a mix of studio and coastal settings, each image embodies a sense of effortless allure and cinematic calm.
This collection stands as both a celebration of beauty and a personal exploration of how light can shape narrative, mood, and meaning.
The series captures the intersection of light, form, and emotion — where editorial sophistication meets the natural confidence of the human form. Shot across a mix of studio and coastal settings, each image embodies a sense of effortless allure and cinematic calm.
This collection stands as both a celebration of beauty and a personal exploration of how light can shape narrative, mood, and meaning.
Tommy John
Tommy John reimagines the everyday comfort campaign through an authentic lens. Shot with a naturally proportioned model, the series embraces real-world beauty and effortless confidence. Balancing natural light with minimal studio tones, the imagery highlights the brand’s signature blend of comfort, simplicity, and self-assurance—proof that confidence looks best when it feels natural.
The Ritual of the Pour
This series captures the quiet precision and cinematic rhythm behind the bar at Sonny's Cocktail Joint. Shot with an emphasis on motion, texture, and light, the work highlights cocktail creation as a ritual—measured pours, deliberate garnishes, and moments of pause between movements.
Warm ambient lighting and shallow depth of field draw focus to the hands, tools, and glassware, allowing each frame to feel intimate and intentional. The imagery was created to elevate Sonny’s digital presence, translating the in-bar experience into visuals that feel refined, modern, and inviting across both website and social platforms.
The result is a visual story that positions Sonny’s not just as a place to drink—but as a destination where craft, atmosphere, and attention to detail define the experience.
Warm ambient lighting and shallow depth of field draw focus to the hands, tools, and glassware, allowing each frame to feel intimate and intentional. The imagery was created to elevate Sonny’s digital presence, translating the in-bar experience into visuals that feel refined, modern, and inviting across both website and social platforms.
The result is a visual story that positions Sonny’s not just as a place to drink—but as a destination where craft, atmosphere, and attention to detail define the experience.
Form & Freedom
A modern ode to confidence and ease. Form & Freedom celebrates the balance between structure and softness — the effortless dialogue between fabric, body, and light. Set in warm tones and organic textures, the series explores movement not as motion, but as presence. Every frame captures the quiet power of comfort meeting confidence — where form defines the silhouette, and freedom defines the woman within it.
The CK Effect
The CK Effect is a collection years in the making — born from countless portfolio sessions where models requested the iconic Calvin Klein aesthetic. Clean, minimal, and confident, the series captures the raw honesty of form and light through a timeless lens. Each image blends simplicity and sensuality, celebrating authenticity over perfection. What began as individual shoots has evolved into a signature body of work — an ongoing study of modern minimalism, self-assurance, and the power of understated style.
Urban Ease
Urban Ease captures the effortless blend of sophistication and street-edge. Set against an industrial backdrop, the series explores contrast — structure versus softness, polish versus grit. Styled with clean lines and bold textures, the imagery channels a confident, contemporary femininity that thrives in the rhythm of the city.
Swimwear
A curated collection of exclusive swimwear editorials from 2021 through 2023, this project celebrates modern beauty, confidence, and the artistry of light. Each edition features distinct looks and styling that capture the evolving trends of contemporary swim fashion—from refined minimalism to bold, statement pieces. Shot across diverse locations and seasons, the series showcases timeless imagery and the essence of summer through David Arnold’s signature editorial vision.
Monochrome Edge: SIMONMILLER Spotlight
Commissioned by SIMONMILLER, Monochrome Edge is a visual spotlight on the brand’s Zebra handbag — a study in contrast, texture, and modern design.
The series captures the bag’s bold silhouette through clean composition and precision lighting, pairing structure with subtle movement. Balancing luxury minimalism and graphic intensity, each frame reflects the brand’s signature aesthetic — refined, confident, and unapologetically modern.
The series captures the bag’s bold silhouette through clean composition and precision lighting, pairing structure with subtle movement. Balancing luxury minimalism and graphic intensity, each frame reflects the brand’s signature aesthetic — refined, confident, and unapologetically modern.
In Denim We Trust
In Denim We Trust draws inspiration from the energy and authenticity of Sydney Sweeney’s American Eagle campaign — a celebration of individuality, confidence, and modern Americana.
This series reimagines denim as more than a staple; it’s a symbol of comfort, freedom, and effortless style. Through light, candid movement, and raw texture, the collection captures the balance between strength and softness — denim worn not just as fashion, but as attitude.
This series reimagines denim as more than a staple; it’s a symbol of comfort, freedom, and effortless style. Through light, candid movement, and raw texture, the collection captures the balance between strength and softness — denim worn not just as fashion, but as attitude.
Wildflowers to Metropolis
Wildflowers to Metropolis explores the duality of femininity—soft and untamed, structured yet free. Beginning in open fields with romantic textures and natural tones, the story transitions to the city, where power dressing meets quiet confidence. The series bridges two worlds, capturing a woman’s evolution from nature’s muse to urban icon.
Urban Reverie
Urban Reverie captures the quiet poetry of city life through fashion’s modern lens. Each frame blends movement, architecture, and emotion — transforming everyday streets into runways of expression. Shot in both color and black-and-white, this series explores contrast: strength and softness, chaos and calm, structure and soul. It’s an ode to individuality set against the rhythm of the metropolis — where style becomes story, and the city itself becomes muse.
Velvet Gaze
Velvet Gaze explores the quiet intensity of modern beauty — where softness meets strength. Through close composition and minimal styling, the series draws focus to natural texture, emotive expression, and refined detail. Each frame captures a timeless allure that’s both intimate and cinematic, blending precision lighting with understated confidence.
Second Skin
Second Skin captures the effortless confidence of modern femininity — a celebration of form, texture, and ease inspired by the clean minimalism of SKIMS. This project explores the harmony between softness and strength, where comfort meets allure. Shot in natural light and neutral tones, it highlights the beauty of authenticity — where every curve, line, and expression feels real, confident, and unapologetically human.
Scarlet Statement
This editorial celebrates the power of a single accessory to define the entire frame. The bold red boots command attention, contrasted against sheer hosiery and pared-down styling that strip the scene to its essentials. Minimalist precision lighting was used to carve depth through shadow, allowing the boots to emerge as both fashion piece and sculptural object. The result is a modern exploration of confidence, allure, and restraint through simplicity.
Malvie - Edge of the Tide
Commissioned by Malvie Magazine, Edge of the Tide accompanies an editorial feature celebrating individuality and strength through contemporary swimwear fashion.
Shot entirely on the beach, the series blends refined styling with the raw beauty of the shoreline — where natural light, movement, and texture converge. Each image captures the effortless confidence of the subject, embodying the harmony between elegance, freedom, and the sea.
Shot entirely on the beach, the series blends refined styling with the raw beauty of the shoreline — where natural light, movement, and texture converge. Each image captures the effortless confidence of the subject, embodying the harmony between elegance, freedom, and the sea.
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